Apr 07, 2022
In Welcome to the Forum
Although the problems in the pet industry have brought many challenges to pet track players, opportunities and challenges often coexist, and major pet brands are not without opportunities. First, it is necessary to improve product quality. Relevant telemarketing list data show that in 2020, the overall scale of my country's pet food market has reached 112.956 billion yuan. Faced with such a vast market, pet brands must do a good job in product quality control while seizing the market, pay attention to the quality of pet food, and avoid product quality problems. In addition, in the field of pet supplies, there are also problems such as noise from pet appliances and water leakage from pet water dispensers. The emergence of these problems can easily lead to the loss of users, which is not conducive to the long-term development of pet brands. Second, establish a brand image and build brand awareness. Compared with products of unknown brands, people telemarketing list tend to choose products from big brands and guaranteed products, and it is no exception when choosing pet products. Therefore, pet brands should establish a brand image as soon as possible to seize the minds of consumers. Taking McFudi as an example, McFudi has successfully achieved popularity through multi-category product strategies and effective publicity strategies. According to Ali statistics, from January to December 2020, the sales volume of the McFudi brand ranked second, second only to the Royal brand. Third, continue to develop online channels. According to Euromonitor International data, the sales of pet food and supplies in my country's e-commerce channels have continued to grow from 110 million yuan in 2016 to 25.73 billion yuan in 2019. Many telemarketing list domestic pet brands have doubled their sales through online channels, and online channels are not unimportant. The rise of the pet economy has undoubtedly brought good development opportunities for many pet brands, but problems in the pet industry have also affected the development of pet brands to a certain extent. For pet brands, it is still a long and difficult road to occupy a place in the promising pet market. This article was originally published by @leeker finance on Everyone is a Product Manager. Reproduction is prohibited without permission.